7 Best Natural Makeup Brands In India in 2023


Today I am going to share the 7 best natural makeup brands in India that you should know about. Natural makeup brands? Yess Yesss! Makeup can be natural too…. I’m not kidding, stay with me and you will get to know about the best organic makeup brands in India. 

So who doesn’t want that perfect makeup look on special days? Primer, foundation, blush, highlighter, eyeliner, kajal, lipstick, and whatnot. See, makeup is the enhancement of the beauty which is already within you.

And we all love to try new makeup looks at b’day parties or our favorite cousin’s wedding.

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Even many girls have their everyday makeup routine and they always try new and trendy makeup looks and makeup hacks. BUT WAIT.. don’t you think about those toxic, harmful chemicals in your makeup products that you use every day?

Ever think of this issue? I know you already know that they are harmful and can damage our skin but you still use them because you think makeup can only be made with Chemicals.

What if I tell you that you can do makeup every day without those harmful ingredients. Sounds great?

So in this article, I’m gonna introduce you to the 7 best natural makeup brands in India or you can say the best organic makeup brands in India.

Maybe you don’t hear about those amazing brands but you need to keep your eyes on that too why? Because they are natural, organic, toxin-free and chemical free makeup products in India.

💄 Makeup + skincare = perfect beauty regime.
Let’s apply this formula in our everyday makeup routine.
Here are the best natural makeup brands in India that you should try once.

This post may contain affiliate links, meaning if you purchase something we may receive a commission at no additional cost to you. For more, you can read our full disclosure.

Table of Contents

1. Ruby's organics

Ruby’s Organics says ” When skincare meets makeup, great things happen”. Ruby’s Organics is India’s first organic makeup brand founded by Rubeina karachiwalla.

All their products are made from natural ingredients that you’d find in their skincare products. Almond oil, castor oil, jojoba oil, Vitamin E, shea butter, glycerin, and beeswax(honey) – these ingredients are usually found in skin-enriching lotions and potions to repair the damage that makeup does to your skin.

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🏷️Range of products: Ruby’s organics has lip balms, concealers, bronzers, foundations, blushes, and lipsticks that will let your skin breathe.
● The lipstick and concealers are a combination of seed butter, beeswax, oils, and pigments.
● They hydrate and heal your skin.
● The eyeshadows are loose and non-pressed.
● They are made from natural minerals and pigmented with micas, allowing for breathable makeup.
● They have highlighters, lip oil gloss, eye pencils, and mascara.

They have also pre-set kits which are so well maintained and here we can also build our own makeup kit. They also have a shade finder guide on their website.

Why Ruby's organics?

Popular products from Ruby's organics

2. Soultree

SoulTree is the first Indian brand founded by Vishal Bhandari to offer European certified natural personal care and beauty products.

All our products use authentic Ayurvedic recipes and honestly sourced natural, organic ingredients that do no harm, only good.

In a world full of beauty, quick fixes, and chemically aided makeovers, SoulTree chooses the path of nurture.

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🏷️Range of products: In makeup, they have Ayurvedic Kajals, Ayurvedic Lipsticks, Ayurvedic BB Creams, Ayurvedic Mascaras, Ayurvedic Lip Glosses, Combos.
● In skincare they have Cleanser & Scrub, Creams & Moisturizers, Lip Balms, Face Oils, Face Packs, Toning Mists, Body Oil.
● In haircare, they have Shampoos, Hair Conditioners, and hair oils.
● In bath care they have shower gels and natural soaps.

Why soultree?

Popular products from Soutree

3. Juicy chemistry

This natural and Indian brand is founded by Pritesh Asher and Megha Asher. ” Everything we need for healthy and beautiful skin is available from nature’s lap, and to believe that labs can produce better ingredients than mother nature is just a fad… says Pritesh Asher.

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🏷️Range of products: In face care, they have Cleansers, Toners, Moisturisers, Facial oils, Eyecare, Lip care, Scrubs, Face masks, Dusting Powder, and Make-up cleansers.
● In body care, they have hand and foot care, gourmet soaps, Body moisturizers, bath and body oils, deodorants, body scrubs.
● In hair care, they have hair oils, masque, Shampoos, dry shampoo, conditioner.
● They also have baby products and facial tools like ice roller, derma roller.
● Juicy chemistry also offers a shop by concern facility. It means if you have an oily skin type then they will suggest your best beauty regime according to your skin type for day and night.

Why Juicy chemistry?

Popular products of juicy chemistry

4. Just herbs

Just herbs ~ Wholesome beauty made with Ayurvedic principles created with you, for you!! Just Herbs is founded by Neena Chopra.

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🏷️Range of products: In natural makeup, they have Ayurvedic Lipsticks, Herb Enriched Lip & Cheek Tint, skin tint, and Sapta Jal Ayurvedic Micellar Water.
● In skincare, they have Cleansers Toners, Daily Moisturisers, Mud masks, Exfoliants, powder packs, sun protection, night creams, and gels.
● In bath care and body care, they have body Butter, body oils, body wash, body lotion, handmade bathing bars, and Ubtan.

Why Just herbs?

Popular products of just herbs

5. Plum goodness

Plum is a fresh line of 100% vegan beauty products that’s all about “being good” – to your skin, to your senses, to others, and to the environment.

Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish – and delight, using some of the richest sources of natural nutrients, in sync with “good science”. ~ Shankar Prasad, Founder & Director of goodness at Plum. It will give you natural look for makeup products for Indian skin.

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🏷️Range of products: In makeup, they have kajal, makeup removers, and lip balms.
● In skincare they have Face washes and cleansers, face Scrubs, face mist, and toners, face masks, facial Moisturisers, sunscreens, face oils, and serums.
● In hair care, they have Hair conditioners, Shampoos, hair masks, and hair oils.
● In body care, they have Shower gels, Shower creams, body mists, body scrubs, body lotions, and body Butters.

Why plum goodness?

Popular products of plum goodness:

6. Barva Skin Therapie

I discovered this brand by fluke when I was checking for some of the best natural makeup brands in India. And then I checked Barva Skin Therapie’s website. There is a wide range of natural makeup products. ‘Barva’ means ‘Goodness’ in Sanskrit.

Their products are just that – filled with natural goodness, safe to use, and affordable. Easy to apply, multi-tasking products, for daily use.

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🏷️Range of products: In makeup, they have Lipsticks, kajal, SPF foundation, and primer enriched with organic ghee, kokum butter, and natural pigments & waxes.
● In skincare they have Moisturizer, Face Wash / Cleanser, Face Scrub, Lip Balm, and Acne Spot Cream which are enriched with organic ghee, kokum butter, mango butter, organic aloe vera, and various other rich and natural ingredients.
● In Body & Haircare, they have Body Lotion, Body Wash / Shower Gel, Glycerin soap, Shampoo, and Conditioner.
● They offer an amazing feature which is called a set. Skin Pamper Set (luxurious skincare for happy skin), Perfect Makeup Base (face wash, moisturizer, SPF foundation), Goodbye Bad Hair! (shampoo & conditioner bundle) any many more interesting sets.

Why barva skin Therapie?

Popular products of Barva skin Therapie

7. Daughter earth

Daughter earth meticulously formulated a mindfully modern line of natural, non-toxic, and plant-based skincare line that delivers results. We believe in beauty without compromise, beauty with a conscience. 10% of their profits go into afforestation initiatives and investing in the education of girl children.

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🏷️Range of products: They have Lip and Cheek Tint, face serums, Moisturisers, oils.

Why daughter earth?

Popular products of daughter earth


I hope you got the answer to the best natural makeup brands in India or the best natural makeup products in India. You can try any organic makeup brand you want. (This is not a sponsored post, I researched all the brands on my own and just shared it with you)

Please share this post with your friends and family if they are searching for chemical-free cosmetic brands in India

Need some skincare tips and home remedies? Connect with us on Instagram for daily lifestyle stuff.

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Hello Happy readers! This is Rituparna Guha. I write about Positivity, self-care, Simple and effective beauty secrets, today's fashion, and trends. Basically, I'm a girl who has a passion for learning something different and new. I really love to be innovative and creative. Hope you enjoy my company 🙂

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14 thoughts on “7 Best Natural Makeup Brands In India in 2023”

  1. Very useful information!
    I was just trying to figure out this things since my skin is very sensitive to this harsh chemicals of beauty products but i got my answer
    Thanks a bunch my bae ❤️
    I appreciate your time and efforts to make this sources
    Tons of love ❤️

  2. Great to know about these products. I really need to try these as I love natural based products. Thanks a lot for sharing.

      • A lot of these brands that call themselves non-toxic have a lot of toxic ingredients. Do you check ingredients lists before endorsing brands? Jumping on the trend wagon is easy…..doing your research and living the lifestyle takes effort. Please do better.

  3. Hey this is very well researched and written blog.. I’m only aware about the plum and just herb brand rest all are new to me. But all these brands looks so promising. Thanks for this blog.

  4. Love these brands so much. Plum is one of my favourite brands of all times. Thanks for this list ☺️☺️


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